Expressing the Brand

Same look, new sound

The University of New Orleans' brand is the lived experience of all the people who interact with the University. We aren't looking to change the brand - we want to better define it. These brand messages are the framework through which people can tell their stories.

These messages aren’t a script, they’re meant to guide the conversation—in person, in creative communications, and on social media. These short narratives all ladder up to the brand platform in authentic, compelling ways to best attract the “right fit” person. When creating communications, consider your audience and use these messages to inform—and inspire—copy and headlines that will resonate with your audiences.

expressing the brand