Ph.D., The Ohio State University

Professor Min joined UNO in 2008. Previously, he was on the faculty at the University of South Dakota and served as an instructor at the Ohio State University. He taught at UNO's International Summer School in Innsbruck, Austria (2013), and the Executive MBA program in Kingston, Jamaica (2012).

Courses Taught

• Marketing Management
• Consumer Behavior
• Marketing Research at the undergraduate level
• Advanced Analysis of Consumer Behavior at the MBA level
• Strategic Marketing Management at the MBA and Executive MBA levels

Professor Min's research interests lie in the field of consumer judgment and decision making. His research focuses on understanding the interplay between consumer psychology and marketing strategy. Recently, he has been examining the role of timing of information in the context of product or service failures.

Professor Min’s research has been accepted for publication in marketing and psychology journals, including the Journal of Consumer Research, Marketing Letters, Psychology & Marketing, Journal of Business Research, International Journal of Hospitality Management, and Journal of Applied Social Psychology. He is also a contributor to books, including the Handbook of Consumer Psychology (2008), Digital Advertising (2017), and Handbook of Digital Marketing and Social Media (2021). His research has been presented at national conferences such as the annual meetings of the Association for Consumer Research, American Marketing Association, Society for Consumer Psychology, Society for Personality and Social Psychology, and Society for Judgment and Decision Making.

Professor Min serves on the Editorial Review Board of the Journal of Business Research (Buyer behavior section) and Marketing Education Review. He was a recipient of Drew Martin Award for Best Reviewers from the Journal of Business Research (2013). He also received the Executive MBA Professor of the Year (2012), Outstanding Undergraduate Marketing Faculty Award (2012), Service Learning Award (2014), and Innovate UNO Engagement Award (2020).

Areas of Expertise:

Judgment and Decision Making, Service Failure and Recovery, Communication Strategy, Cross-Cultural Psychology