Ph.D., University of Georgia

M.S., University of Denver

B.B.A., Kyunghee University

Professor Dong-Jun (DJ) Min joined UNO in 2015. He received his Ph.D. in marketing from the University of Georgia and holds a Master's degree in marketing from the University of Denver and a Bachelor's degree in business administration from Kyung Hee University (S. Korea).

Courses Taught

Advanced Analysis of Consumer Behavior at the graduate level
Advertising
Consumer Behavior
Integrated Marketing Communications
Marketing Analytics
Marketing Strategy & Decision Making
Principles of Marketing Strategic Marketing Management at the graduate level

Dr. Min's research interests lie in the field of consumer behavior. His research focuses on understanding the interplay between cognitive psychology (learning, memory, perception, information processing) and consumer judgment and decision making. In his current research, he is examining how the structure of repeated persuasive attempts systematically influences consumer's perceptions, processing of information, attitudes and behavior.

Dr. Min’s research has been published in several peer-reviewed journals such as the Journal of Business Research and Journal of Research in Interactive Marketing. It has also been presented at numerous national and international marketing conferences including the annual meetings of the Association for Consumer Research, Society for Consumer Psychology, Society for Personality and Social Psychology, and Society for Judgment and Decision Making.