Ph.D., University of Georgia
M.S., University of Denver
B.B.A., Kyunghee University
Professor Dong-Jun (DJ) Min joined UNO in 2015. He received his Ph.D. in marketing from the University of Georgia and holds a Master's degree in marketing from the University of Denver and a Bachelor's degree in business administration from Kyung Hee University (S. Korea).
Principles of Marketing
Integrated Marketing Communications
Marketing Strategy & Decision Making
Advanced Analysis of Consumer Behavior at the MBA level
Strategic Marketing Management at the MBA and Executive MBA levels
Dr. Min's research interests lie in the field of consumer behavior. His research focuses on understanding the interplay between cognitive psychology (learning, memory, perception, information processing) and consumer judgment and decision making. In his current research, he is examining how the structure of repeated persuasive attempts systematically influences consumer's perceptions, processing of information, attitudes and behavior.
Dr. Min’s research has been published in several peer-reviewed journals such as the Journal of Business Research and Journal of Research in Interactive Marketing. It has also been presented at numerous national and international marketing conferences including the annual meetings of the Association for Consumer Research, Society for Consumer Psychology, Society for Personality and Social Psychology, and Society for Judgment and Decision Making.