Episode Two of UNO’s "Heartbeat of the Crescent City" Hits the Airwaves

Episode Two of the University of New Orleans’ ongoing “Heartbeat of the Crescent City” campaign hit airwaves on Sunday, reminding residents of the Greater New Orleans area that the urban research university produces top-notch graduates through leading programs and is an essential piece of the community landscape.

The 30-second spot, which is designed to attract new students, improve local awareness and increase student and alumni pride, began airing Sunday, Sept. 30, on New Orleans television station WWL-TV and will appear at least 17 times this week. The commercial is the second phase of a fall television commercial series now midway through a 13-week run on WWL-TV and is part of a fall advertising campaign now appearing in various facets on billboards, movie theater clips in the greater New Orleans metropolitan area, cable channels, online, at the Louis Armstrong New Orleans International Airport and in various print publications.

The new commercial is similar to its predecessor, which launched last month and begins with an eclipse and ends with a heart-shaped UNO logo. Spotlighted in Episode Two are the University’s well-known hotel, restaurant and tourism program, jazz studies program and film production program. Captions highlight key successes of each program.

The music, scored by UNO Vice President of Marketing, Communications and Public Relations Kevin McLin includes a drumbeat and horns bound to make listeners stand at attention and sit up in their seats. In a booming voice, actor and New Orleans native John Larroquette reminds viewers: “We are the University of New Orleans. We are the excellence. We are the heartbeat of the Crescent City. We are the University of New Orleans.”

Audio was edited at UNO’s Nims Center Studios, in Harahan, La., where Wild Hare Productions, LLC mixed the music and voiceover.