Marketing

Department of Management and Marketing

Marketing Mission

The Department of Management and Marketing teaches and offers an undergraduate degree in marketing, undertakes research in the discipline of marketing, and serves as a marketing knowledge resource for the New Orleans community as well as the state, nation and globally. Students who successfully complete the Bachelor of Science degree in marketing will be qualified for a variety of marketing careers and/or graduate programs.

Student Learning Outcomes

College of Business Administration
Bachelor of Science in Marketing

  1. Marketing graduates will understand and communicate basic marketing concepts and the role of marketing within organizations and in the marketplace.  Particular emphasis is placed on concepts related to the 4 Ps (product, price, place, and promotion) and target markets.
  2. Marketing graduates will possess the knowledge to define and implement ethical standards and policies of social responsibility that will create enduring relationships between firms and their clients and work to the general benefit of society as a whole.
  3. Marketing graduates will understand the global nature of marketing and demonstrate mastery of appropriate measures to operate effectively in international settings.
  4. Marketing graduates will be able to use the marketing research process to define a problem/opportunity, design the research project, collect data, and analyze data for the purpose of making appropriate and actionable marketing decisions.
  5. Marketing graduates will be able to apply theories and principles of consumer behavior to marketing decision-making.
  6. Marketing graduates will synthesize information in the internal and external environment for marketing decision-making and formulate a marketing plan that aligns forces in the external environment with the core competencies of the firm.
  7. Marketing graduates will demonstrate active management of a marketing strategy in a competitive environment.

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Curriculum in Marketing

Bachelor of Science in Marketing

General Education Requirements
Course Name/ # Credit Hours  Course Name/#  Credit Hours
English    BIOS or same as other Physical Science  3
ENGL 1157 3  Humanities  
ENGL 1158 or 11591 3  Humanities Elective2  6
Mathematics    ENGL Literature2  3
MATH 1115 or 1125 or higher 3  Social Sciences  
MATH 2785 or 2314 3  ECON 1203  3
Science    Social Science Elective2  3
BIOS2 3 Arts2  3
Other Physical Science2 3    
    Total 39
Other Requirements
Course Name/ # Credit Hours  Course Name/#  Credit Hours
ACCT 2100, 2130 6  MANG 2790, 3401, 3402, 4480  12
BA 2780, 3010 6  QMBE 2786, 2787  4
ECON 1204 3  Business Elective  3
FIN 3300 3  Electives  14
    Total 51
Course Requirements for Major
Course Name/ # Credit Hours  Course Name/#  Credit Hours
MKT 35011  3  MKT 45901  3
MKT 35051  3  MKT Electives 3000 or higher1  9
MKT 35101  3  Business Electives  6
MKT 3530 or MKT 35401  3    
    Total 30
Sales Concentration
Course Name/ # Credit Hours
MKT 35151  3 
MKT 35301  3  
MKT 35801  3 
Total  9
Total Credit Hours Required Credit Hours
  120
  1. "C" or better required
  2. Check General Education Courses to confirm what courses fulfill this requirement.

 Recommended Four-Year Plan of Study

COLLEGE OF BUSINESS ADMINISTRATION
Bachelor of Science in Marketing

Four Year Plan of Study
First Year of Enrollment 
First Term  Second Term
Course Prefix & Number Credit Hours Course Prefix & Number Credit Hours
ENGL 1157  3  ENGL 1158 or 11591  3
MATH 1115 or 1125 or higher  3  MATH 2785 or 2314  3
ARTS  3  BIOS  3
ANTH, PSYC, SOC  3  BA 2780  3
Elective  3  ECON 1203  3
UNIV 10012  1    
Total Hours  16 Total Hours 15
Second Year of Enrollment
First Term  Second Term
Course Prefix & Number Credit Hours Course Prefix & Number Credit Hours
ACCT 2100  3  ACCT 2130  3
ECON 1204  3  BIOS or same as 3rd term (EES, CHEM, PHYS)  3
EES, CHEM or PHYS  3  Literature  3
Humanities  3  MANG 2790  3
QMBE 2786  3  MKT 35011  3
QMBE 2787  1    
Total Hours  16 Total Hours 15
Third Year of Enrollment
First Term  Second Term
Course Prefix & Number Credit Hours Course Prefix & Number Credit Hours
Humanities  3  FIN 3300  3
MANG 3401  3  MANG 3402  3
MKT 35051  3  MKT 35101  3
MKT Elective 3000 level or higher1  3  MKT Electives 3000 level or higher1  3
Elective  3  Elective  3
Total Hours  15 Total Hours 15
Fourth Year of Enrollment
First Term Second Term
Course Prefix & Number Credit Hours Course Prefix & Number Credit Hours
BA 3010  3 MKT 45901  3
MKT 3530 or 35401  3 MKT Elective 3000 level or higher1  3
MANG 4480  3 Business Electives  6
Business Elective  3 Elective  1
Elective  3    
Total Hours  15 Total Hours 13
Total Degree Hours 120
  1. "C" or better required
  2. Required for all first-time full-time students.

Sales Concentration

The Concentration in Sales requires the completion of Marketing 3515, 3530 and 3580.

Minor in Marketing

Students wishing to minor in marketing may do so by completing 18 credit hours in marketing courses at or above the 3000 level with a letter grade of C or better in each course. The student must take:

  • Marketing 3501, 3505,
  • And a minimum of four additional marketing courses at the 3000 or 4000 level.

Honors in Marketing

An honors program is available to superior students majoring in marketing. Successful completion of the program results in graduation with Honors in Marketing. For admission to the program a student must have grade-point averages of at least 3.5 cumulative and 3.5 in marketing courses and must have permission of the department and the Honors Program director. Before graduation, the student must take six hours of Senior Honors Thesis (Marketing 3599) resulting in an acceptable honors thesis.