Marketing

MKT 3501            Principles of Marketing                                                                                 3 cr.
Offered each semester. Prerequisite: ECON 1203.  A course designed to introduce the role of marketing in society. Particular emphasis is placed on those market-related variables which are subject to control by the firm. The viewpoint taken is that of the marketing manager whose role it is to make decisions relating to marketing strategy.

MKT 3505            Consumer Behavior                                                                        3 cr.
Offered each semester. Prerequisites: MKT 3501 and three hours of social sciences coursework. An interdisciplinary approach to the study of the decision-making process as it applies to the purchase of consumer goods. The viewpoint of both consumer and of the marketing manager are considered so that the student may apply the principles of the courses to personal as well as professional life. A wide variety of examples is used to establish the practical value of the subjects discussed.

MKT 3510            Introduction to Marketing Research                                                                       3 cr.
Prerequisites: MKT 3501 BA 2780 and QMBE 2786. The scientific method is applied to the solution of marketing problems for the development of sound marketing strategies. Basic methodologies and applications are stressed. Analytical techniques and analysis beyond those in QMBE 2786 are introduced.

MKT 3515            Personal Selling                                               3 cr.
Prerequisite: MKT 3501. Training in the current theories and practice of selling to organizational buyers. Role playing, videotaped presentations, and other techniques are employed to enhance interpersonal communication skills.

MKT 3520            Direct Response Marketing                                        3 cr.
Prerequisite: MKT 3501.The theory and practice of direct response marketing as an aspect of the total marketing system for both small and large businesses. Emphasis is given to direct mail, print and broadcast advertising, telephone promotion, and interactive media. Development of student's analytical techniques needed for successful application in profit and nonprofit organizations, both public and private.

MKT 3526            The Legal Environment of Marketing                                                     3 cr.
Prerequisites: BA 3010 and MKT 3501. A study of the federal anti-trust laws and other federal and state laws regulating and affecting the sales, marketing, and distribution processes. Subject areas include price fixing laws, exclusive dealings and tie-in arrangements, patent laws, horizontal and vertical restraints of trade, illegal boycotts and discriminatory discounts, illegal advertising, product liability, and consumer protection laws.

MKT 3530            Sales Management                                                         3 cr.
Prerequisite: MKT 3501. The theory and practice of recruiting, training, motivating and compensating the professional sales force with emphasis on the role of the salesman in buyer-seller relationships. Special emphasis will be placed on the ethical dilemmas and legal environment surrounding the profession.

MKT 3540            Promotion Management                                                                             3 cr.
Prerequisite: MKT 3501. An overview of promotion management providing a framework for integrating the promotion functions of advertising, personal selling, sales promotion, and publicity.

MKT 3550            Sport and Event Marketing                                                                         3 cr.
Prerequisite: MKT 3501. Sport and Event marketing will examine applications of marketing concepts, tools, and models to the marketing of sporting, corporate, cultural, historical and charitable activities and events. During the course of the semester, the students will examine the issues and strategies involved in the performance, production, and promotion of events.

MKT 3552            Retailing                                                                              3 cr.
Prerequisite: MKT 3501. Store organization, operation, and management; and problems and practices of retailers in buying, selling, control, and promotion.

MKT 3570            Business-to-Business Marketing                                                                              3 cr.
Prerequisite: MKT 3501. The course emphasizes the special nature of marketing to organizations as opposed to individual consumers. These organizations include commercial enterprises, institutions, and government units. Emphasis is placed on providing frameworks which can be used by business marketers to help develop more effective marketing strategies.

MKT 3580            Advertising                                                                       3 cr.
Prerequisite: MKT 3501. Analysis of principal means of promotion. Includes preparation of an advertising campaign and appropriation determination. Brief treatment of personal selling and secondary promotional devices.

MKT 3590            Topic Seminar in Marketing                                                                                    3 cr.
Prerequisite: MKT 3501. Topics of current interest in marketing. Topic changes from semester to semester. Course may be repeat; up to 3 times for a total of 9 credit hours as long as a different current topic is being explored for each repeat of the course.

MKT 3591            Independent Study in Marketing                                                             3 cr.
Offered each semester. Prerequisite: MKT 3501 and approval of the directed individual study by the department chair and the supervising professor is required prior to registration. The students should refer to the College of Business Administration Policy on Directed Individual Study available in the Marketing Department. This course is arranged individually in order to provide latitude for specialized study and research under the direction of a faculty member. Progress reports, readings, conferences, and a research paper are required. May be repeated once for credit.

MKT 3595            Academic Year Abroad: Special Topics in Marketing                    3 cr.
This course is only offered through UNO's Academic Year Abroad (AYA) in Innsbruck, Austria and can be repeated once for credit.

MKT 3599            Senior Honors Thesis                                                                     3 cr.
Offered each semester. Prerequisites: MKT 3510 consent of department consent of director of the Honors Program and grade point averages of at least 3.5 in marketing and at least 3.25 overall. Senior honors thesis research in marketing under the direction of a faculty member. Students may earn up to a total of six credits.

MKT 4400            Marketing Foundations for Managers                                                                   3 cr.
An approach to marketing management concepts and practice intended for managerial use.  This course is intended to prepare students for graduate study in Business Administration.  Emphasis will be placed on familiarizing pre-MBA students with the application of marketing management techniques in business decision-making as it concerns the development and strategic positioning of the firm and its offerings in a competitive environment.  Not open to undergraduate students.  This course may not be taken for graduate credit.  Students may not receive credit for both MKT 3501 and MKT 4400.

MKT 4535            Services Marketing                                                                         3 cr.
Prerequisite: MKT 3501 or MKT 4400. Services marketing concepts are applied to a broad range of service industries (e.g., health care, financial, professional, hospitality, travel, tourism, sports, arts, entertainment, governmental, quasi-governmental, non-profit, channel, physical distribution, rental, leasing, education, research, telecommunications, personal, repair, and maintenance services). Services represent more than three-fourths of the U.S. Gross National Product and three-fourths of all jobs. Topics include uniqueness of services marketing, marketing strategy for services, services customers, the services marketing mix, services marketing research, and international services marketing. Graduate students may not receive credit for both MKT 5535 & MKT 6535.

MKT 4536            Health Care Marketing                                                                 3 cr.
Prerequisites: MKT 3501 or MKT 4400 or consent of the department. Application of marketing principles and concepts to contemporary Health Care Industry issues. This course is specifically designed to introduce Health Care employees to marketing thought and processes and business students to the marketing issues relevant to contemporary management operations in a Health Care environment. Students in MBA program may not enroll in this course.

MKT 4546            International Marketing Management                                  3 cr.
Prerequisites: MKT 3501 or MKT 4400. A study of the significant aspects of international business operations including the historical development of foreign trade policy and operative problems of international business operations, private and public organizations in foreign trade, and the legal dimensions of foreign trade. Graduate students will not receive credit for both MKT 5546 and 6546

MKT 4575            Logistics                                                                                 3 cr.
Prerequisites: MANG 3402 and MKT 3501 or MKT 4400. A study of the flow of goods as it relates to the success of the firm. Topics include transportation and storage and their control, information flow, inventory, location theory, and scheduling. Graduate students may not receive credit for both MKT 5575 and MKT 6575.

MKT 4580            Marketing Management                                                              3 cr.
Prerequisite: 12 hours of marketing which must include MKT 3501, MKT 3505, and 3510. Focuses on the steps of marketing planning, which include planning, implementing, and controlling marketing programs. This includes product and brand development, channels of distribution, promotion, and pricing.

MKT 4585            Marketing Internship                                                    3 cr.
Prerequisite: MKT 3501 and 6 additional credit hours in Marketing; consent of department. The student intern works for ten to twenty hours per week at the sight of a participating organization which directs the intern in a specific marketing project. Students desiring to take this course should apply early. Enrollment is limited by the internships available.

MKT 4590            Marketing Strategy & Decision Making                                                                 3 cr.
Prerequisites: 15 hours of marketing which must include MKT 3501, 3505, and 3510. Designed to provide the student with a cohesive understanding of managerial decision making in marketing. Emphasizes conceptualizing marketing problems, conducting situation analyses, formulating creative alternatives, and thorough strategy implementation.

MKT 5535            Services Marketing                                                                         3 cr.
Prerequisite: MKT 3501 or MKT 4400. Services marketing concepts are applied to a broad range of service industries (e.g., health care, financial, professional, hospitality, travel, tourism, sports, arts, entertainment, governmental, quasi-governmental, non-profit, channel, physical distribution, rental, leasing, education, research, telecommunications, personal, repair, and maintenance services). Services represent more than three-fourths of the U.S. Gross National Product and three-fourths of all jobs. Topics include uniqueness of services marketing, marketing strategy for services, services customers, the services marketing mix, services marketing research, and international services marketing. Graduate students may not receive credit for both MKT 5535 & MKT 6535.

MKT 5536            Health Care Marketing                                                                 3 cr.
Prerequisites: MKT 3501 or MKT 4400 or consent of the department. Application of marketing principles and concepts to contemporary Health Care Industry issues. This course is specifically designed to introduce Health Care employees to marketing thought and processes and business students to the marketing issues relevant to contemporary management operations in a Health Care environment. Students in MBA program may not enroll in this course.

MKT 5546            International Marketing Management                                                                  3 cr.
Prerequisites: MKT 3501 or MKT 4400. A study of the significant aspects of international business operations including the historical development of foreign trade policy and operative problems of international business operations, private and public organizations in foreign trade, and the legal dimensions of foreign trade. Graduate students will not receive credit for both MKT 5546 and 6546

MKT 5575            Logistics                                                                                   3 cr.
Prerequisites: MANG 3402 and MKT 3501 or MKT 4400. A study of the flow of goods as it relates to the success of the firm. Topics include transportation and storage and their control, information flow, inventory, location theory, and scheduling. Graduate students may not receive credit for both MKT 5575 and MKT 6575.

MKT 6503            Strategic Marketing Management                                                      3 cr.
Prerequisite: MKT 3501 or MKT 4400 or ENMG 6101 or consent of the department. Students with an undergraduate marketing degree may replace MKT 6503 with an approved graduate marketing elective. Development of the ability to solve marketing problems using the case method. Emphasis is given to the use of data obtained from business firms.

MKT 6510            Advanced Analysis of Consumer Behavior                                                           3 cr.
Prerequisite: MKT 6503. Theoretical, conceptual, and methodological issues in consumer behavior. Emphasis will be on current publications, breakthroughs, and research.

MKT 6535            Advanced Services Marketing Management                                                   3 cr.
Prerequisite: MKT 6503. A strategy-oriented seminar dealing with problems of marketing-service businesses (e.g., hotels, restaurants, banks, medical offices, etc.). This course prepares students to properly mange the marketing effort for service businesses using case analyses, exercises, and projects which deal with critical aspects of service, design, and delivery. Graduate students may not receive credit for both MKT 5535 and MKT 6535.

MKT 6536            Strategic Marketing Decisions for Health Care Management                                 3 cr.
Prerequisite: MBA foundation or consent of department. An advanced seminar in Strategic  Marketing methods in a diverse health care context. Includes assessment of market opportunities, development and implementation of marketing programs, promotion, market research, and marketing information systems. Special emphasis on marketing in a managed care environment.

MKT 6546            Advanced Seminar in International Marketing                                             3 cr.
Prerequisite: MKT 6503. An in-depth review of trends and developments in the global marketing environment. Topics covered include import-export, joint ventures as well as international marketing systems and multinational marketing strategies. Graduate students will not receive credit for both MKT 5546 and 6546.

MKT 6555            Marketing Research Methods                                                                   3 cr.
Prerequisite: QMBE 6780 or BA 6780 and MKT 6503. Advanced marketing research methods including experimentation, questionnaire construction, and sampling, used to investigate marketing problems, and design of strategies. Other applications include market position assessment, image studies, product design, advertising effectiveness, and pricing. Elementary and multivariate data analysis methodology will be applied.

MKT 6575            Logistics                                                                                                 3 cr.
Prerequisite: MKT 6503. Logistics is a value-added process that synchronizes demand and supply in an effort to provide competitive advantage.  Emphasis is placed on the strategic importance of customer service/satisfaction within a supply chain management perspective.  Specific topics include supply chain strategy, transportation, inventory analysis, warehousing, material handling, and international logistics. Graduate students may not receive credit for both MKT 5575 and MKT 6575.

MKT 6590            Current Topics in Marketing                                       3 cr.
Prerequisite: MKT 6503. An intensive study of selected current topics in marketing. Topics will vary based on contemporary needs as dictated by the discipline as well as the interests of the students and the instructor. Courses may be repeated up to 3 times as long as a different current topic is being explored for each repeat of the course.

MKT 6591            Independent Study in Marketing                                             3 cr.
Prerequisite: MKT 6503 and consent of department. Readings, weekly reports, conferences, and a research paper.

MKT 6594            Internship in Marketing                                                               3 cr.
Prerequisite:  15 hours of MBA courses (which must include MKT 6503) with at least a 3.0 GPA and consent of the department.  The student will work a minimum of 150 hours during the semester at the site of a participating organization that directs the intern in a specific Marketing project.  Students must in addition engage in extensive outside research in the subject area related to their internship and submit a substantial report on this research reflecting a graduate level of learning.  Enrollment is limited.  May not be repeated for credit.

MKT 6595            Special Topics in Marketing                                                        1 min. cr. - 4 max. cr.
Prerequisite: MKT 6503 or consent of the department. An intensive study of selected special topics in Marketing. Topics will vary based on contemporary needs as dictated by the discipline as well as the interests of the students and the instructor. Section number will correspond with credit to be earned. Courses may be repeated up to 3 times as long as a different special topic is being explored for each repeat of the course.