Arts Administration

AADM 3300        Basic Overview of Theatre for Arts Administrators                                                        3 cr.
Students will learn the processes by which theatre is produced and presented in both nonprofit and commercial business models. The course will include original producing, licensing and re-producing, and touring. Areas of focus will include the role of participants in the process, financing, management and programming of theatrical venues, and related logistic, legal, financial and marketing issues.

AADM 3301        Basic Overview of Visual Arts for Arts Administrators                                    3 cr.
Arts Administrators play a key role in providing artists with access to the public at large, and vice versa. The goal of this course is to examine the roles arts administrators play in both for profit and non-profit arts institutions, how these institutions came to exist, and how they can survive and prosper in the future. We will examine the contemporary art market, and our major midterm assignment will focus on visual arts in New Orleans. The goal of this class is not to be an art history, or art appreciation class, but rather to gain an understanding of the institutional roles in furthering access to the visual arts.

AADM 3302        Basic Overview of Music for Arts Administrators                                              3 cr.
In this course students will study the business of music and explore the many roles that managers play in the industry. Students will also examine the new technology and its impact along with the financial aspects of the music business.

AADM 4300        Basic Concepts of Development for Arts Administrators                                        3 cr.
In this class students will learn trends and best practices in fund development and gain hands-on experience in creating a fund development plan and strategy for a 1) UNO Arts Administration special project or 2) student identified arts organization. Instruction will include information on the current state of philanthropy, giving, and the development field. Students will learn the typical fundraising strategies and explore trends and challenges in fund development. Information will be presented on engaging volunteers and board members in fund development. Students will be responsible for conducting a fundraising SWOT Analysis, developing a case statement, and identifying a development strategy for their identified project. Students will be required to conduct research and interviews outside of the classroom. Local experts and practitioners will be invited into the classroom to share best practices and lessons learned with students.

AADM 4302        Basics of Arts Marketing                                                               3 cr.
Students will learn marketing basics, emphasizing the marketing of cultural institutions and events. Elements will include how we communicate about our institutions and events and to whom, budgeting and ticket pricing, and goal setting. We will examine the Constituent Relationship Management approach used by cultural institutions to build and sustain patron relationships. Students will create basic marketing plans.

AADM 4303        Technology for Arts Administrators                                                                        3 cr.
Over the course of this semester, students will learn some of the underlying concepts behind much of contemporary technology and they will be introduced to some of today's industry-standard software.  The course assumes the eventual obsolescence of that software, but also assumes that the next generation of programs will be modeled on their predecessors. Students will gain familiarity with image manipulation software, HTML and some additional scripting languages, web and print publishing process, social media, third-party applications and marketing tools.

AADM 4304        Economic Context of the Arts                                                                    3 cr.
This course centers on Cultural Policy, the area of public policy-making that governs activities related to the arts and culture.  This involves fostering processes, legal classifications and institutions which promote cultural diversity and accessibility, as well as enhancing and spreading the artistic, ethnic, sociolinguistic, literary and other expressions of all people, especially those of indigenous or broadly representative cultural heritage.  There will be a particular focus on the real world practice and impact of cultural policy programs at the municipal, state, federal, national and international level, as well as in the private and philanthropic sectors.

AADM 4305        Arts and the Law                                                                              3 cr.
This course will cover legal issues in representing clients within the entertainment industry, highlighting business and economic considerations. The focus will be on the nature of relationships and transactions, including implications on intellectual property rights arising from contractual and other legal matters, which are common among various players from the music, film, visual and performing arts sectors. These players will include recording artists, songwriters, producers, managers/agents, record labels, publishers, filmmakers, screenwriters, visual artists, studios, etc. Emphasis will be placed on analyzing the initial development and evolution of these dynamic relationships as they are intertwined within the confines of various legal claims.

AADM 4310        Cultural and Arts Institutions Capstone / Decision Making for Arts Managers          0 cr.
This class is the final course in Performing Arts Management.  The core of the course is a series of cases, each emphasizing a different aspect of arts management.  Students will analyze these cases in written reports, which will be due on a weekly basis.

AADM 6090        Arts Administration Independent Study                                             1 min. cr. - 3 max. cr.
Prerequisite: Consent of Department. Research in the graduate student's area of specialization, under the direction of a designated member of the graduate faculty. Credit is only applicable toward elective requirement. May be taken up to 6 times for a maximum of 6 credit hours.

AADM 6246        Arts Technology Overview                                                          3 cr.
Prerequisite: Consent of Department. Introduces the student to computer uses for arts managers including data processing, marketing, fundraising, survey techniques and publishing. Concepts will be discussed as well as examples of industry-standard software.

AADM 6501        Development Strategies for Arts Organizations                                                                3 cr.
Prerequisite: Consent of the program coordinator. A study of development and fund raising strategies and techniques for nonprofit arts organizations. Topics include financial management and planning; federal, state, and local grants; foundation grants; corporate support; annual fund drives and special events; capital campaigns and deferred giving. Special problems and opportunities in development are explored through case studies and projects with local arts organizations.

AADM 6502        Arts Administration: Legal and Business Applications                                           3 cr.
Prerequisite: consent of program coordinator. The study of several areas of law and business as they apply to the administration of the artistic institution. The subjects covered include government regulations, contracts, taxes, and insurance. This seminar is designed to examine the management of art galleries, theaters, and concert halls with an application of these legal and business considerations. Limited internship or observation opportunity in an arts organization.

AADM 6503        Marketing the Arts                                                                                                         3 cr.
Prerequisite: consent of the program coordinator. Application of marketing techniques to nonprofit and commercial arts organizations and products. Topics include special principles in marketing the arts, the marketing audit and marketing plan, market research and target marketing, direct mail and telemarketing, and applications to both visual and performing arts organizations. Special problems in marketing are explored through case studies and projects with local arts organizations.

AADM 6504        An Overview to the Field of Theatre Arts                                                                             3 cr.
Prerequisite: Consent of Department. Survey of the business of theater with emphasis on types of theater organizations, responsibilities of the producer, structure and duties within the organization, and problems associated with the management of a theater.

AADM 6505        Visual Arts for Art Administrators                                                                            3 cr.
Prerequisite: admission to the M.A. administration program or consent of department. An overview of the field of visual arts. This introduction to the visual arts will include the terminology and criteria for aesthetic evaluation, the materials and processes of painting, sculpture, graphic arts, and architecture, an historical survey, and consideration of management principles and practices appropriate to the visual arts. Lectures will be supplemented by visits to local galleries and museums. Intended as a distributive component in the M.A. administration program, this course may not be taken for graduate credit toward the M.F.A. in Fine Arts.

AADM 6506        A Music Overview for Arts Administrators                                           3 cr.
Prerequisite: Consent of Department. A survey of the music business with emphasis on the many aspects of the recording industry, live performing arts and the local music scene.

AADM 6601        Writing & Presentation for Arts Administrators                                                3 cr.
Prerequisite: Consent of Department. A study of the language and distinctive message designs for writing and public presentation responsibilities of arts administrators. Topics include grant writing, promotional literature copy, press releases, contract basics, business and project plans and proposals, annual reports, mission and strategy statements, public speaking, presentations to boards and senior staff and sales pitches, and will involve use of technologies such as Powerpoint and Prezi.

AADM 6603        Arts, Artists and Administrators                                                                3 cr.
Prerequisite: Consent of Department. Exploration of the artistic creative process and mindset of artists in both visual and performing arts disciplines, the artist¿s physical and psychic needs both in creating art and performing for the public, and the dynamics of interaction between artists and arts administrators.

AADM 6605        Seminar in Arts Administration                                                 3 cr.
Prerequisite: Consent of Department. This course uses the seminar approach to explore both essential topics and current challenges facing arts managers.  The student has the opportunity to deepen, expand and demonstrate mastery in specific areas of arts management that have not been thoroughly covered in previous courses.  The course will center on presentations by visiting content experts, discussion and case studies, with students expected to provide solutions to real life problems.  Topics will include human resources, volunteer management, project management theory and practice, turning around a failing institution, the increasing importance of research and Big Data in national cultural funding and infrastructure, employment preparedness, and others.

AADM 6607        Public Arts Policy and Advocacy                                                                                3 cr.
Prerequisite: Consent of Department. This course examines cultural policy and advocacy in the United States, including cultural involvement in foreign policy and foreign nation comparisons, from 1913 when income tax was first implemented in the U.S. to the present day.  Students will study the development of cultural policy institutions and processes, as well as the influence of culture on urban planning, with a strong emphasis on understanding the context and issues of contemporary American cultural policy.  Students will also study arts advocacy and analyze how cultural organizations interact with all levels of government.

AADM 6609        Arts and Community                                                                                           3 cr.
Prerequisite: Consent of Department. This course will explore the depth and intricacies of relationships among artists, arts organizations and the communities in which they are embedded and which they seek to serve.  Additionally, knowledge about the broad range of ways in which the arts play a role in civic and community life outside of institutions will help shift students¿ understanding about the changes in the arts and cultural landscapes that are taking place.  Through case studies the students will learn about specific programs, including ones where artists are taking the lead, including independent producing and entrepreneurial arts programming which is thriving outside of institutional settings.

AADM 6690        Arts Administration Special Topics                                                  1 min. cr. - 3 max. cr.
Prerequisite:  consent of department.  Specific areas of interest will be studied under the direction of a faculty member.  Topics may vary from semester to semester.  This course may be repeated,  but total credit may not exceed six semester hours.

AADM 6900        Practicum in Arts Administration                                                            1 min. cr. - 3 max. cr.
Prerequisite: consent of department. Supervised experience in various fields of Arts Administration. Amount of credit to be stated at the time of registration. May be repeated for a total of up to six hours. May be taken up to 6 times for a maximum of 6 credit hours.

AADM 6990        Internship in Arts Administration                                                                                  6 cr.
Prerequisites: enrollment in the master's program in Arts Administration and satisfactory completion of comprehensive examination. A supervised program for students completing the degree in Arts Administration in which participants gain experience in most aspects of the management of an arts institution ranging from ticket sales to contract negotiations. Objectives are set and evaluation is accomplished jointly by the program coordinator, the student, and the on-site supervisor. A research report on the internship is required.

AADM 7040        Examination or Report Only No credit                                                                      0 cr.
Open to students in a thesis program who have only (other than application for degree) the final typing and acceptance by the Graduate School of their thesis or dissertation or to students in a non-thesis program who have only (other than application for degree) to pass the final examination to complete graduation requirements.