AADM 3300 Basic Overview of Theatre for Arts Administrators
Students will learn the processes by which theatre is produced and presented in both
nonprofit and commercial business models. The course will include original producing,
licensing and re-producing, and touring. Areas of focus will include the role of participants
in the process, financing, management and programming of theatrical venues, and related
logistic, legal, financial and marketing issues.
AADM 3301 Basic Overview of Visual Arts for Arts Administrators
Arts Administrators play a key role in providing artists with access to the public
at large, and vice versa. The goal of this course is to examine the roles arts administrators
play in both for profit and non-profit arts institutions, how these institutions came
to exist, and how they can survive and prosper in the future. We will examine the
contemporary art market, and our major midterm assignment will focus on visual arts
in New Orleans. The goal of this class is not to be an art history, or art appreciation
class, but rather to gain an understanding of the institutional roles in furthering
access to the visual arts.
AADM 3302 Basic Overview of Music for Arts Administrators
In this course students will study the business of music and explore the many roles
that managers play in the industry. Students will also examine the new technology
and its impact along with the financial aspects of the music business.
AADM 4300 Basic Concepts of Development for Arts Administrators
In this class students will learn trends and best practices in fund development and
gain hands-on experience in creating a fund development plan and strategy for a 1)
UNO Arts Administration special project or 2) student identified arts organization.
Instruction will include information on the current state of philanthropy, giving,
and the development field. Students will learn the typical fundraising strategies
and explore trends and challenges in fund development. Information will be presented
on engaging volunteers and board members in fund development. Students will be responsible
for conducting a fundraising SWOT Analysis, developing a case statement, and identifying
a development strategy for their identified project. Students will be required to
conduct research and interviews outside of the classroom. Local experts and practitioners
will be invited into the classroom to share best practices and lessons learned with
AADM 4302 Basics of Arts Marketing
Students will learn marketing basics, emphasizing the marketing of cultural institutions
and events. Elements will include how we communicate about our institutions and events
and to whom, budgeting and ticket pricing, and goal setting. We will examine the Constituent
Relationship Management approach used by cultural institutions to build and sustain
patron relationships. Students will create basic marketing plans.
AADM 4303 Technology for Arts Administrators
Over the course of this semester, students will learn some of the underlying concepts
behind much of contemporary technology and they will be introduced to some of today's
industry-standard software. The course assumes the eventual obsolescence of that
software, but also assumes that the next generation of programs will be modeled on
their predecessors. Students will gain familiarity with image manipulation software,
HTML and some additional scripting languages, web and print publishing process, social
media, third-party applications and marketing tools.
AADM 4304 Economic Context of the Arts
This course centers on Cultural Policy, the area of public policy-making that governs
activities related to the arts and culture. This involves fostering processes, legal
classifications and institutions which promote cultural diversity and accessibility,
as well as enhancing and spreading the artistic, ethnic, sociolinguistic, literary
and other expressions of all people, especially those of indigenous or broadly representative
cultural heritage. There will be a particular focus on the real world practice and
impact of cultural policy programs at the municipal, state, federal, national and
international level, as well as in the private and philanthropic sectors.
AADM 4305 Arts and the Law
This course will cover legal issues in representing clients within the entertainment
industry, highlighting business and economic considerations. The focus will be on
the nature of relationships and transactions, including implications on intellectual
property rights arising from contractual and other legal matters, which are common
among various players from the music, film, visual and performing arts sectors. These
players will include recording artists, songwriters, producers, managers/agents, record
labels, publishers, filmmakers, screenwriters, visual artists, studios, etc. Emphasis
will be placed on analyzing the initial development and evolution of these dynamic
relationships as they are intertwined within the confines of various legal claims.
AADM 4310 Cultural and Arts Institutions Capstone / Decision Making for Arts
Managers 0 cr.
This class is the final course in Performing Arts Management. The core of the course
is a series of cases, each emphasizing a different aspect of arts management. Students
will analyze these cases in written reports, which will be due on a weekly basis.
AADM 6090 Arts Administration Independent Study
1 min. cr. - 3 max. cr.
Prerequisite: Consent of Department. Research in the graduate student's area of specialization,
under the direction of a designated member of the graduate faculty. Credit is only
applicable toward elective requirement. May be taken up to 6 times for a maximum of
6 credit hours.
AADM 6246 Arts Technology Overview
Prerequisite: Consent of Department. Introduces the student to computer uses for arts
managers including data processing, marketing, fundraising, survey techniques and
publishing. Concepts will be discussed as well as examples of industry-standard software.
AADM 6501 Development Strategies for Arts Organizations
Prerequisite: Consent of the program coordinator. A study of development and fund
raising strategies and techniques for nonprofit arts organizations. Topics include
financial management and planning; federal, state, and local grants; foundation grants;
corporate support; annual fund drives and special events; capital campaigns and deferred
giving. Special problems and opportunities in development are explored through case
studies and projects with local arts organizations.
AADM 6502 Arts Administration: Legal and Business Applications
Prerequisite: consent of program coordinator. The study of several areas of law and
business as they apply to the administration of the artistic institution. The subjects
covered include government regulations, contracts, taxes, and insurance. This seminar
is designed to examine the management of art galleries, theaters, and concert halls
with an application of these legal and business considerations. Limited internship
or observation opportunity in an arts organization.
AADM 6503 Marketing the Arts
Prerequisite: consent of the program coordinator. Application of marketing techniques
to nonprofit and commercial arts organizations and products. Topics include special
principles in marketing the arts, the marketing audit and marketing plan, market research
and target marketing, direct mail and telemarketing, and applications to both visual
and performing arts organizations. Special problems in marketing are explored through
case studies and projects with local arts organizations.
AADM 6504 An Overview to the Field of Theatre Arts
Prerequisite: Consent of Department. Survey of the business of theater with emphasis
on types of theater organizations, responsibilities of the producer, structure and
duties within the organization, and problems associated with the management of a theater.
AADM 6505 Visual Arts for Art Administrators
Prerequisite: admission to the M.A. administration program or consent of department.
An overview of the field of visual arts. This introduction to the visual arts will
include the terminology and criteria for aesthetic evaluation, the materials and processes
of painting, sculpture, graphic arts, and architecture, an historical survey, and
consideration of management principles and practices appropriate to the visual arts.
Lectures will be supplemented by visits to local galleries and museums. Intended as
a distributive component in the M.A. administration program, this course may not be
taken for graduate credit toward the M.F.A. in Fine Arts.
AADM 6506 A Music Overview for Arts Administrators
Prerequisite: Consent of Department. A survey of the music business with emphasis
on the many aspects of the recording industry, live performing arts and the local
AADM 6601 Writing & Presentation for Arts Administrators
Prerequisite: Consent of Department. A study of the language and distinctive message
designs for writing and public presentation responsibilities of arts administrators.
Topics include grant writing, promotional literature copy, press releases, contract
basics, business and project plans and proposals, annual reports, mission and strategy
statements, public speaking, presentations to boards and senior staff and sales pitches,
and will involve use of technologies such as Powerpoint and Prezi.
AADM 6603 Arts, Artists and Administrators
Prerequisite: Consent of Department. Exploration of the artistic creative process
and mindset of artists in both visual and performing arts disciplines, the artist¿s
physical and psychic needs both in creating art and performing for the public, and
the dynamics of interaction between artists and arts administrators.
AADM 6605 Seminar in Arts Administration
Prerequisite: Consent of Department. This course uses the seminar approach to explore
both essential topics and current challenges facing arts managers. The student has
the opportunity to deepen, expand and demonstrate mastery in specific areas of arts
management that have not been thoroughly covered in previous courses. The course
will center on presentations by visiting content experts, discussion and case studies,
with students expected to provide solutions to real life problems. Topics will include
human resources, volunteer management, project management theory and practice, turning
around a failing institution, the increasing importance of research and Big Data in
national cultural funding and infrastructure, employment preparedness, and others.
AADM 6607 Public Arts Policy and Advocacy
Prerequisite: Consent of Department. This course examines cultural policy and advocacy
in the United States, including cultural involvement in foreign policy and foreign
nation comparisons, from 1913 when income tax was first implemented in the U.S. to
the present day. Students will study the development of cultural policy institutions
and processes, as well as the influence of culture on urban planning, with a strong
emphasis on understanding the context and issues of contemporary American cultural
policy. Students will also study arts advocacy and analyze how cultural organizations
interact with all levels of government.
AADM 6609 Arts and Community
Prerequisite: Consent of Department. This course will explore the depth and intricacies
of relationships among artists, arts organizations and the communities in which they
are embedded and which they seek to serve. Additionally, knowledge about the broad
range of ways in which the arts play a role in civic and community life outside of
institutions will help shift students¿ understanding about the changes in the arts
and cultural landscapes that are taking place. Through case studies the students
will learn about specific programs, including ones where artists are taking the lead,
including independent producing and entrepreneurial arts programming which is thriving
outside of institutional settings.
AADM 6690 Arts Administration Special Topics
1 min. cr. - 3 max. cr.
Prerequisite: consent of department. Specific areas of interest will be studied
under the direction of a faculty member. Topics may vary from semester to semester.
This course may be repeated, but total credit may not exceed six semester hours.
AADM 6900 Practicum in Arts Administration
1 min. cr. - 3 max. cr.
Prerequisite: consent of department. Supervised experience in various fields of Arts
Administration. Amount of credit to be stated at the time of registration. May be
repeated for a total of up to six hours. May be taken up to 6 times for a maximum
of 6 credit hours.
AADM 6990 Internship in Arts Administration
Prerequisites: enrollment in the master's program in Arts Administration and satisfactory
completion of comprehensive examination. A supervised program for students completing
the degree in Arts Administration in which participants gain experience in most aspects
of the management of an arts institution ranging from ticket sales to contract negotiations.
Objectives are set and evaluation is accomplished jointly by the program coordinator,
the student, and the on-site supervisor. A research report on the internship is required.
AADM 7040 Examination or Report Only No credit
Open to students in a thesis program who have only (other than application for degree)
the final typing and acceptance by the Graduate School of their thesis or dissertation
or to students in a non-thesis program who have only (other than application for degree)
to pass the final examination to complete graduation requirements.