Identity Standards

Our brand identity is the visual interpretation of who we are, the promise that we make, and the values that possess. The University of New Orleans brand, as represented through our brand identity standards, ensures that UNO is recognizable in any medium and guarantees that the appearance of all visuals is consistent. These standards prescribe the structure for all ongoing creative efforts and ensure visual uniformity in the expression of the brand.

Well-designed identity standards create impact and provide a systematic approach to applying design elements inherent to the UNO brand identity. 

Download the UNO Identity Standards (pdf) >>