Customer Relationship Management System Coordinator


DEPARTMENT

Enrollment Services


POSITION SUMMARY


RESPONSIBILITIES

This position reports to the Associate Director for Technology and Data Management, and will be responsible for the following: • Develops and manages the overall CRM communications plan (frequency, timing, messaging) for OES with current outreach event dates, emails, e-newsletters, alumni testimonials, etc. • Manages the integrity of the data by conducting weekly suspect duplicate checks, removal of outdated contacts, email, etc. • Manages all imports into Hobsons Connect • Implements and manages successful, highly measurable CRM programs pinpointing specific enrollment goals and targeted audiences • Support in the development and implementation of a communications plan that identifies clear goals and strategies. • Work with the Office of Enrollment Services to ensure that all student and faculty communications have a student-centered focus and are in line with the College's brand message. • Leads the effort of internal groups in our communications, marketing and admissions teams to support existing CRM programs. • Manages the plan to develop new CRM programs around the "refresh" brand campaigns. • Generates measurement reports to determine the effectiveness of our marketing efforts. • Content development and management for a variety of platforms, including website, social media, and email.


REQUIRED QUALIFICATIONS

Bachelor's degree. Experience working with a Customer Relationship Management system, or a background in collegiate recruitment or admissions processing. Must have outstanding organizational skills, team-building skills, a good working knowledge of collegiate recruitment practice, and analytical data skills.


DESIRED QUALIFICATIONS

Bachelor's degree in Marketing, Business, or related field. Advanced Degree with in-depth knowledge of Hobson's or comparable CRM.


SALARY

Commensurate with qualifications and experience.


DATE POSTED

03/31/2017


CLOSING DATE

Position will remain open until filled. To assure full consideration priority will be given to resumes received by April 14, 2017


POSITION NUMBER

9489

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Important Notice

The University of New Orleans is an Affirmative Action / Equal Employment Opportunity employer. We do not discriminate on the basis of race, gender, color, religion, national origin, disability, protected Veteran status, age if 40 or older, or any other characteristic protected by federal, state, or local law.