CPAE Course Descriptions

Current CPAE Sessions Schedule(docx)                                             Printer Friendly Course Descriptions

October 8 2013 - May 13 2014
All Classes are Scheduled 6pm-9pm

1. Overview
of Performing Arts Presenting

October 8, 2013

This course will explore current trends and best practices in the presenting industry. Topics will include the history and overview of the arts industry; the roles and responsibilities of presenters, agents, artist managers, and producers; the unique differences of presenting categories and organizations; a review of performing arts agencies, presenting associations, and regional and national booking conferences; and other helpful resources.

2. Arts and the Law

November 12, 2013

This course acquaints the student with the nature and scope of legal issues arising from the arts sector, highlighting the current issues within the music, theater, dance, visual arts and film industries. The course also summarizes some of the basic contractual relationships and intellectual property interests among arts industry players.

3. Marketing - Social Networking

December 10, 2013

Are you mystified by social media? Do you know how to use sites like Facebook, Twitter, Tumblr, Pinterest, and Instagram to book artists and sell tickets? During this three-hour roundtable, marketing and technology expert Richard Read will walk you through key features of the major social networks and help you find ways to accomplish your many goals, right from your desktop. Among the topics to be discussed: setting a social media schedule, encouraging interaction with followers, selling tickets, and buying ads. We'll set aside time at the end of the session for plenty of Q&A to ensure that all participants' questions are addressed.

4. Planning for Success - For Profit and Not-for-Profit

January 14, 2014

 This course is an intensive review of the processes of idea conception, business modeling, types of business structure, financial feasibility, business viability, asset selection and acquisition, start-up costs, capital requirements, revenue sources, costs of sales, income and expense projections, economic and market assumptions, business planning, bank loans and other borrowings, vendor credit, insurances, management structures, and other topics pertinent to the establishment of for-profit business in arts administration.

5.Artful Negotiating 101


February 11, 2014

 



Many folks in the arts think "negotiation" is a dirty word; it can conjure up images of used car salesmen, and often makes people feel uneasy. The truth is that our professional and everyday lives are filled with various negotiations on a day-to-day basis. Negotiations can be fun! Years of good research from places like the Harvard Negotiation Project tell us that there are methods for negotiation that you can learn and trust, and which reliably lead you to better outcomes and relationships. Learning these tools will help you approach negotiations more confidently and emerge more successfully. The course will include an introduction to theoretical concepts as well as hands-on skill building exercises (requires access to a cell phone or Skype). Learning outcomes will include a grasp of basic negotiation theory and some experience using a model which can be repeated in future negotiations.

6. Raising the Money

March 11, 2014

This session will focus on fiscal planning and funding sources for events, tours, and institutional sustainability. Emphasis will be placed on developing realistic and "stress-free" budgets as well as diversifying earned and contributed income. Additional topics will include: developing new revenue streams (maximizing assets), getting grants, crowd-sourced funding, and creative cost-cutting. In order that the seminar is relevant and interesting, participants will be encouraged to provide specifics about their own organizations and experiences and interact with each other and session leaders. Some session time will also be devoted to simple budget and strategic funding planning exercises. *Entrance survey requested.

7. Curating a Series - Building a Roster

April 8, 2014

The thoughtful work of programming a performing arts series frequently has the word "curation" attached to it, but so does the work of creating and maintaining an agency/management roster. Although presenters and agents/managers have different imperatives, there are some remarkable similarities in the work of choosing artists to present or to represent, advocating for those artists, and building an audience for those artists.  Industry colleagues for more than ten years, Todd Wetzel/Purdue Convocations and Neil Benson/Opus 3 Artists will lead a discussion exploring the philosophies behind programming and roster development and the strategies to achieve these goals. Importantly, both areas are intimately connected to the mission and business strategies of the organization. In this session, you'll get the keys to unlock the secrets of programming and artist representation--and mastering the art of the relationship between them.

8. Finale

May 13, 2014

 

Presenters Track

1.Law & the Arts

This course acquaints the student with the nature and scope of legal issues arising from the arts sector, highlighting the current issues within the music, theater, dance, visual arts and film industries. The course also summarizes some of the basic contractual relationships and intellectual property interests among arts industry players.

2. Overview of Performing Arts Presenting

This course will explore current trends and best practices in the presenting industry. Topics will include the history and overview of the arts industry; the roles and responsibilities of presenters, agents, artist managers, and producers; the unique differences of presenting categories and organizations; a review of performing arts agencies, presenting associations, and regional & national booking conferences; and other helpful resources.

3. Planning for Success (Not for profit)


Financial management is more than just accounting, budgeting, and reporting. It is a process of learning the extent of these skills that will be needed by the typical arts administrator, and of practicing the use of these concepts in the context of the actual workings of an arts organization. Accordingly, this session will progress from a brief introduction on the place of financial management in the daily life of the arts administrator- a defining of terms and locating them in the typical work life-- to a work-through of budgetary planning, cash flow planning, creating and evaluating financial statements, to understanding the key concepts behind working with an auditor and understanding the IRS form 990.

4. Negotiating Workshop


Many folks in the arts think "negotiation" is a dirty word; it can conjure up images of used car salesmen, and often makes people feel uneasy. The truth is that our professional and everyday lives are filled with various negotiations on a day-to-day basis. Negotiations can be fun! Years of good research from places like the Harvard Negotiation Project tell us that there are methods for negotiation that you can learn and trust, and which reliably lead you to better outcomes and relationships. Learning these tools will help you approach negotiations more confidently and emerge more successfully. The course will include an introduction to theoretical concepts as well as hands-on skill building exercises (requires access to a cell phone or Skype). Learning outcomes will include a grasp of basic negotiation theory and some experience using a model which can be repeated in future negotiations.

5. Marketing (Social Networking)


  Are you mystified by social media? Do you know how to use sites like Facebook, Twitter, Tumblr, Pinterest, and Instagram to book artists and sell tickets? During this three-hour roundtable, marketing and technology expert Richard Read will walk you through key features of the major social networks and help you find ways to accomplish your many goals, right from your desktop. Among the topics to be discussed: setting a social media schedule, encouraging interaction with followers, selling tickets, and buying ads. We'll set aside time at the end of the session for plenty of Q&A to ensure that all participants' questions are addressed.

6. Budgeting & Financial Management: Finding the Money!


This session will focus on fiscal planning and funding sources for events, tours and institutional sustainability. Emphasis will be placed on developing realistic and "stress-free" budgets as well as diversifying earned and contributed income. Additional topics will include: developing new revenue streams (maximizing assets), getting grants, crowd-sourced funding, and creative cost-cutting. In order that the seminar is relevant and interesting, participants will be encouraged to provide specifics about their your own organizations and experiences and interact with each other and session leaders. Some session time will also be devoted to simple budget and strategic funding planning exercises. *Entrance survey requested.

7. Curating a Series/ Building a Roster


The thoughtful work of programming a performing arts series frequently has the word "curation" attached to it, but so does the work of creating and maintaining an agency/management roster. Although presenters and agents/managers have different imperatives, there are some remarkable similarities in the work of choosing artists to present or to represent, advocating for those artists, and building an audience for those artists.  Industry colleagues for more than ten years, Todd Wetzel/Purdue Convocations and Neil Benson/Opus 3 Artists will lead a discussion exploring the philosophies behind programming and roster development and the strategies to achieve these goals. Importantly, both areas are intimately connected to the mission and business strategies of the organization. In this session, you'll get the keys to unlock the secrets of programming and artist representation--and mastering the art of the relationship between them.

8. Finale: Time Management, Handicapped Access, Final Details, etc.