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Undergraduate Program

Marketing (B.S.)

The Department of Marketing and Management offers a Bachelor of Science degree in Marketing, preparing students for careers in both the private and public sectors as well as graduate programs in business and marketing. The degree program provides students with a thorough study in marketing with an emphasis on the development of skills in a variety of marketing areas study such as consumer behavior, strategy, and research.

Students can select electives to focus on specific business areas, such as:

Student Learning Outcomes

College of Business Administration
Bachelor of Science in Marketing

Undergraduate marketing majors will acquire high quality training in marketing that prepares them for their careers.

Students will possess core marketing fundamentals. Specifically, they will be able:

  1. Students will exhibit comprehension of core marketing fundamentals as identified in the MKT 3501 learning objectives (see MKT 3501 syllabi) Students will demonstrate the ability to apply core marketing fundamentals as identified in the MKT 3501 learning objectives (see MKT 3501 syllabi).
  2. Undergraduate marketing majors will be able to successfully communicate marketing knowledge.
  3. Undergraduate marketing majors will synthesize information in the internal and external environment for marketing decision making. Undergraduate marketing majors will formulate a marketing plan that aligns forces in the external environment with the core competencies of the firm.
  4. Undergraduate marketing majors will demonstrate active management of a marketing strategy in a competitive environment.

Course Information

Degree Requirements

The degree requirements for marketing is an overview of courses required to complete the degree program.
View Degree Requirements


The concentration in sales requires the completion of Marketing 3515, 3530, 3580 and 4585 (Marketing Internship). View the program's degree requirements for more details.

Minor in Marketing

The department offers a minor in marketing. See what courses are available to complete a minor in marketing.

See requirements