Undergraduate Program

The Department of Marketing offers a Bachelor of Science degree in Marketing, preparing students for careers in both the private and public sectors as well as graduate programs in business and marketing. The degree program provides students with a thorough study in marketing with an emphasis on the development of skills in a variety of marketing areas study such as consumer behavior, strategy, and research. Students can select electives to focus on specific business areas,
such as:

• Professional Selling
• Advertising and Promotions
• Retailing
• Logistics

Graduating With Honors in Marketing

To graduate with Honors in Marketing, the following requirements must be fulfilled:

• Maintain a minimum cumulative grade point average of 3.5 in marketing courses and a 3.25 overall.
• Complete a 6 hour Senior Honors Thesis (Marketing 3599) resulting in an acceptable honors thesis.

Minor in Marketing - 18 hours

To obtain a minor in Marketing, a grade of a "C" or better is required in each course. Specifically, students must complete the following coursework:

• MKT 3501 Principles of Marketing
• MKT 3505 Consumer Behavior
• MKT 3510 Introduction to Marketing Research
• 9 additional hours of Marketing at the 3000/4000 level