Thomas S. O'Connor, Ph.D.

Thomas S. O'Connor, Ph.D.

Professor

Contact

Office: 331 Kirschman Hall
Phone: 504-280-6966
Email: toconnor@uno.edu

Background

Doctor O’Connor joined the faculty of LSU in New Orleans in 1970. LSUNO became the University of New Orleans in 1973. He had previously taught full-time at the University of Alabama. During his tenure at what is now the University of New Orleans he has taught at the UNO-Munich program and the UNO executive MBA programs in Jamaica and on-campus in New Orleans. He also taught as a special adjunct at Loyola University in New Orleans by special agreement with UNO. He has traveled extensively world-wide and routinely translates materials in foreign languages into English.

Education:
Ph.D., University of Alabama

Research Interests:
In his lengthy career, Dr. O’Connor has developed a broad basis of interests and a history of extensive cross-disciplinary work inside and outside the field of business. Dr. O’Connor is internationally recognized as an authority on the creation and protection of intellectual property rights and the process of technology transfer. He is also recognized as an expert in alternative means of analyzing statistical data, new methods of sampling defined populations, and in the government/business interface for product development and commercialization.

In addition to his recent publication of the book Intellectual Property in the Managerial Portfolio, Its Creation, Development, and Protection (New York: Business Expert Press, 2012), Dr. O’Connor has published Chapters and sections in other books such as Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization (Binghamton, NY: Best Business Books, 2005).

Dr. O’Connor’s research has also appeared in Journal of Business Research, Journal of Marketing in the Nonprofit and Public Sectors, Journal of the National Social Sciences Association, Journal of Business Forecasting, Journal of Collective Bargaining in the Public Sector, Journal of the Academy of Marketing Science, and Public Relations Journal. In connection with his work in logistics, his writings have appeared in Defense Transportation Journal and in National Defense: Journal of the American Defense Preparedness Association.

Publications

Since 2003, Dr. O’Connor has authored or co-authored twenty-eight additional articles in proceedings and other venues including:

[1]Society for Marketing Advances Proceedings, “Operations Management in Marketing: An Advocacy of Underutilized Tools and Techniques,”(Orlando, FL: November 2012);

[2] Proceedings of the Global Conference of the Korean Society for Marketing Science, “Trade Dress: Observations on the Increasing Importance of an ancient yet new Form of Intellectual Property Right,” (Seoul, Korea, July 2012);

[3] Proceedings of the Eighth Biennial Royal Bank of Canada /AMS Symposium on Cross-Cultural Marketing, “An Expanded View of Trade Dress in the Low-Literacy Areas of the World: The World’s Oldest Promotional Tool Continues its Resurgence,” (Montreal, Quebec, September, 2011);

[4] Proceedings of the Athens Institute for Education and Research, “Intellectual Property Rights: Their Development, Protection, and Orderly Transfer in the Twenty-first Century World,”(Athens, Greece, July 2011);

[5] Proceedings of the Twentieth Global Meetings of the International Association for Management of Technology, “The Impact of Technology on the ‘Photography’ Industry, Past, Present, and Future”(Miami Beach, FL, April 2011);

[6] Proceedings of the Global Marketing Conference of Academy of Marketing Science and Korean Academy of Marketing Science, “Matching Consumer Needs with Product Choices in International Tourism in the Twenty-First Century: Enhancing the Positives and Diminishing the Negatives,”(Tokyo, September 2011);

[7] Proceedings of the Global Marketing Conference of Academy of Marketing Science and Korean Academy of Marketing Science, “The Impact of Technology on the ‘Photography’ Industry: A Practical Examination of the Product Life Cycle in Two Acts,” (Tokyo, September 2011);

[8] Proceedings of the Nineteenth Global Meetings of the International Association for Management of Technology, “Trade Dress: New Implications of a Very Old Tool for Protecting Intellectual Property Rights,” (Cairo, March 2010);

[9] Proceedings of the Nineteenth Global Meetings of the International Association for Management of Technology, “Development of the New Intellectual Property Rights Laws of the Russian Federation: Transition from one Philosophy to Another,” (Cairo, March 2010);

[10] Proceedings of the Thirteenth Annual Society for Marketing Advances Retail Strategy and Patronage Research Symposium, “Operations Management in Retailing: Thoughts on Underutilized Tools and Techniques,” (New Orleans, November 2009);

[11] Proceedings of the Seventh Biennial Royal Bank of Canada/ AMS Symposium on Cross-Cultural Marketing, “Adapting to Adaptive Behavior: Dealing with the Intellectual Property Laws of the Russian Federation 1992-2008,”(Montreal, Quebec, September 2009);

[12] Proceedings of the 14th Biennial World Conference of the Academy of Marketing Science, “Marketing Domestic Destinations to the International Visitor in the new Century: The American Case,”(Oslo, Norway, July 2009);

[13] with Clifford M. Koen, Proceedings of EUROMOT: Conference of the European Organization for Management of Technology, “Intellectual Property Rights: Their Development, Protection, and Orderly Transfer in the Twenty-first Century World,” (Sophia Antipolis, France, September 2008);

[14] Proceedings of the Korean Academy of Marketing Science Annual Conference, Adapting the American Experience to the World Marketplace: Survival Strategies for the Twenty-First Century,”(Shanghai, China, March 2008);

[15] Proceedings of the Academy of Marketing Science International Conference, “Marketing America to the International Traveler in the Early Twenty-first Century,”(New Orleans, January 2008);

[16] with Terrence M. O’Connor, Proceedings of the Sixth Royal Bank of Canada Symposium on Cross-Cultural Marketing, “The Irish Culture and its use of Intellectual Property Rights and Creativity: a Marketplace Approach,” (Montreal, Quebec, September 2007);

[17] with Terrence M. O’Connor, Proceedings of the International Association for Management of Technology, “Tax Exemption as a Marketing Tool: The Irish Republic and its Unique Approach to Certain Property Rights,” Beijing, China, May 2006;

[18] with Terrence M. O’Connor, Proceedings of the Royal Bank Biennial Symposium on Cross-Cultural Marketing, “Use of Tax Incentives as a Method of Promoting Desirable Immigration for Recovery of Outmigrant Fomer Residents, “ (Montreal, Quebec, September 2005);

[19] with Terrence M. O’Connor, Proceedings of the Proceedings of the Academy of Marketing Science, “The Irish View of Intellectual Property Rights and Creativity,” (Innisbrook, FL, May 2005);

[20] Proceedings of the Society for Marketing Advances, “Forensic Uses of Curvilinear Models in Civil Litigation,” (St. Petersburg, FL, November 2004);

[21] with Terrence M. O’Connor,; “Vulnerability of Copyrights in the Digital Age: File-sharing and the Effectiveness of a Traditional Protection of a Form of Intellectual Property,” Proceedings of the Summer Educators’ Conference of the American Marketing Association (Boston, MA, August 2004);

[22] Proceedings of the 24th Annual Symposium of the International Institute for Forecasting, “Forensic Uses of Curvilinear Regression Models in Civil Litigations,” (Sydney, NSW, Australia, July 2004);

[23] with Terrence M..O’Connor, Proceedings of the Academy of Marketing Science, “International Implications of Digital File-Sharing on Copyright Protection – the Berne Convention’s Impact, Vancouver, BC, May 2004)

[24] with Terrence M. O’Connor, Proceedings of the 2004 Conference of the Association of Collegiate Marketing Educators,”The Developing Issue of the Exercise of Copyright Protection on the Internet: Further protecting the Right to Intellectual Property, “(Orlando, FL, March 2004);

[25] Proceedings of the Annual Conference on Emerging Issues in Business and Technology, “Trademark Dilution: a New Law’s Potential Impact on Intellectual Property Rights,” (Myrtle Beach, SC, October 2003);

[26]with Mary Theresa Ortiz, Proceedings of the Annual Conference on Emerging Issues in Business and Technology, “Appropriateness of Personnel Utilization and Continuity in Government-run Technology Transfer Offices,” Myrtle Beach, SC, October 2003);

[27] with Marylouise Caldwell and Arch Woodside, Proceedings of the Royal Bank of Canada Symposium on Cross-Cultural Marketing, “Social Class and Status Influences on the Marketing of Hedonic Services,“(Montreal, Quebec, September, 2003);

[28] with Mary Theresa Ortiz, Proceedings of the Annual Conference of the International Association for Management of Technology, “Technology Transfer Under Government Auspices,” (Montreal, Quebec, September, 2003.

As of July, 2013, Dr. O’Connor has two additional articles pending publication in similar outlets.

Courses Taught

  • Marketing Research
  • International Marketing
  • Logistics
  • Marketing Strategy on a regular basis