Kyeong Sam Min

 

Kyeong Sam Min, Ph. D

Associate Professor
Ph.D., The Ohio State University
Phone: (504) 280-6195

Office: KH, Room 343D

Email: kmin@uno.edu

Background: Professor Min joined UNO in 2008. Previously, he was on the faculty at the University of South Dakota and served as an instructor at the Ohio State University. He recently taught in UNO's Executive MBA program in Kingston, Jamaica. He also worked as a marketing consultant for five years at the Hyundai Research Institute and APEX Management Institute in Seoul, Korea.

Current Research Interests: Professor Min's research interests lie in the field of consumer judgment and decision making. His research focuses on understanding the interplay between consumer psychology and marketing strategy. Recently, he has been examining the role of timing of information in the context of product or service failures.

Recent Research and Publication Activities: Professor Min's research has been accepted for publication at several peer reviewed marketing and psychology journals, including Journal of Consumer Research, Psychology & Marketing, Journal of Business Research, Journal of Applied Social Psychology, and Health Marketing Quarterly. He is also a contributor to the book Handbook of Consumer Psychology. His research has been presented at the national conferences including the annual meetings of the Association for Consumer Research, American Marketing Association, Society for Consumer Psychology, and Society of Judgment and Decision Making.

Teaching: Professor Min teaches Marketing Management, Consumer Behavior, and Marketing Research at the undergraduate level. He also teaches Advanced Analysis of Consumer Behavior at the MBA level and Strategic Marketing Management at the MBA and Executive MBA levels.

Professional Service Activities: Professor Min serves on the Editorial Review Board of the Journal of Business Research (Buyer behavior section) and Marketing Education Review (Case section).