Pamela Kennett-Hensel, Ph.D.

Pamela Kennett-Hensel, Ph.D.

Professor and Chair
Chase Endowed Professorship II

Contact

Office: 343F Kirschman Hall
Phone: 504-280-6193
Email: pkennett@uno.edu

VITA

Background

Professor Kennett-Hensel joined UNO in 2000. Previously, she was on the faculty at the University of South Alabama and served as an instructor at Georgia State University. She has taught in UNO's International Summer School program in Innsbruck, Austria and in UNO’s Executive MBA programs in Kingston, Jamaica and New Orleans.

Education:
Ph.D., Georgia State University

Research Interests:
Professor Kennett-Hensel’s research interests include sport and event marketing and services marketing. Recently she has been examining the long-term impact of Hurricane Katrina induced stress on consumer behavior. She also is examining the impact of CSR (corporate social responsibility) on consumer relations.

Dr. Kennett-Hensel’s research has been published in journals such as Marketing Letters, Journal of Business Research, Journal of Services Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Education, Journal of Customer Service in Marketing & Management, and the Journal of Targeting, Measurement and Analysis of Marketing. It has also been presented at numerous national and international marketing conferences including the annual meetings of the American Marketing Association, Society for Marketing Advances, Association for Consumer Research, Society for Consumer Psychology, European Marketing Academy, and Marketing Management Association.

Courses Taught

  • Undergraduate Marketing Research
  • Marketing Management
  • Services Marketing
  • Strategic Marketing Management
  • Marketing Research at the graduate level