Tuesday, May 3, 2016

University of New Orleans Faculty Member to Lead Marketing Management Association

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The Marketing Management Association (MMA) installed University of New Orleans faculty member Pamela Kennett-Hensel as president during its spring conference in Chicago, which took place April 13-15. Kennett-Hensel chairs of the Department of Management and Marketing in UNO’s College of Business Administration and holds a Chase Endowed Professorship. She will serve a one-year term as MMA’s president.

The MMA is an educational association created to promote professional activity in the field of marketing. According to Kennett-Hensel, MMA has more than 300 members who are mostly marketing academics and doctoral students. She says MMA is one of the fastest growing marketing academic organizations because of its dual focus on research and teaching.

Kennett-Hensel joined UNO in 2000. Previously, she was on the faculty at the University of South Alabama and served as an instructor at Georgia State University. She has taught in UNO's International Summer School program in Innsbruck, Austria and in UNO’s Executive MBA programs in Kingston, Jamaica and New Orleans. Her research interests include sports and event marketing and services marketing. Recently she has been examining the long-term impact of Hurricane Katrina induced stress on consumer behavior and the impact of corporate social responsibility on consumer relations.