Now in its fifth year, UNO Marketing Week is designed to help interested students, particularly marketing majors, prepare for careers by hearing first-hand lessons from those who work in the field. Featured speakers will visit regularly scheduled marketing and other business administration classes throughout the week. Marketing Week lectures are open to all UNO students, and a full schedule can be found here.
This year’s keynote speaker is Sidney D. Torres IV, entrepreneur and CEO of IV Capital LLC. Torres owns three New Orleans hotels, manages 25 limited liability corporations and employs 150 people. He is well known for his work as a contractor for the city of New Orleans when he ran SDT Waste and Debris Services in the years following Hurricane Katrina. More recently, Torres has turned his attention to fighting crime through the development of the French Quarter Task Force app, which uses crowdsourcing information about possible crimes in progress and suspicious activity to alert police about where assistance is needed. According to Torres, in the first month of operation the app was downloaded more than 7,500 times, generated 600 calls for service, led to 50 arrests and removed five guns from the streets of the French Quarter.
Torres will speak on Tuesday, Oct. 18th from 12:30 – 1:30 p.m. in Kirschman Hall, room 122. The roster of scheduled speakers also includes:
Allison Gouaux, New Orleans Museum of Art Head of Marketing and Communications
Gracie Palombo, Burger King Corporation Marketing Manager
Melissa Sabathier, Strategic Restaurants Acquisition Senior Director of Marketing
Sondra Brown, Market Dynamics Research Group President
Malcolm Schwarzenbach, Trumpet Partner/Director of Strategy
Virginia P. Saussy, Independent Marketing Consultant
Jeffrey Ory, Il Stratega President and CEO
Dennis Lomonaco, Story Block Media CEO and Chief Storyteller
Kristine Froeba. Strategic Social Media Consultant
Katherine LeBlanc, Smoothie King Director of Brand Marketing
Michelle Edelman, Peter Mayer Advertising Chief Strategy Officer