The University of New Orleans Survey Research Center, in association with the software company Lucid, has released the results of a statewide opt-in Internet poll that gauges voter preferences in Saturday’s primary election for governor of Louisiana. The poll surveyed 623 registered voters from Oct. 14-19, 2015.
The poll shows that Republican David Vitter has a slight lead over Democratic candidate John Bel Edwards. Two other Republicans, Jay Dardenne and Scott Angelle, lag behind the top two candidates by double-digits. To view the results of the poll, click here.
As telephone-based political polls become more challenging to conduct and their accuracy has come into question, researchers are beginning to experiment with new non-probability sampling methodologies and weighting data to be representative of the population of interest, according to Ed Chervenak, director of the UNO Survey Research Center.
Opt-in Internet polls come with some caveats, including demographic differences in Internet access and usage with respect to age, and the fact that respondents are not selected through a random sampling procedure. In spite of these concerns, the results are aligned with what has been found in other traditional statewide polls, Chervenak said.
Since 1985, the UNO Survey Research Center has collected information about public opinions, beliefs and values on a wide range of social, economic and political issues. In that time, it has gained a reputation for accuracy and integrity in public opinion research.