The University of New Orleans Survey Research Center, in association with the software company Lucid, has released the results of a statewide opt-in Internet poll that gauges voter preferences in Saturday’s runoff election for governor of Louisiana. The poll surveyed 578 registered voters from Nov. 10-18, 2015.
According to Ed Chervenak, director of the UNO Survey Research Center, the Internet poll results were comparable to the findings from statewide telephone surveys. For example, the Internet poll shows that Democrat John Bel Edwards has a 20-point lead over Republican David Vitter. Those results are in line with the 10- to 20-point advantage for Edwards that has been reported in a number of polls throughout the campaign season.
As telephone-based political polls become more challenging to conduct and their accuracy has come into question, researchers are beginning to experiment with new non-probability sampling methodologies and weighting data to be representative of the population of interest, Chervenak said.
Opt-in Internet polls come with some caveats, including demographic differences in Internet access and usage with respect to age, and the fact that respondents are not selected through a random sampling procedure.
Since 1985, the UNO Survey Research Center has collected information about public opinions, beliefs and values on a wide range of social, economic and political issues. In that time, it has gained a reputation for accuracy and integrity in public opinion research.
To view the results of the latest poll, click here.