ARTISTS and MANAGERS TRACK

1.      Law & the Arts

This course acquaints the student with the nature and scope of legal issues arising from the arts sector, highlighting the current issues within the music, theater, dance, visual arts and film industries. The course also summarizes some of the basic contractual relationships and intellectual property interests among arts industry players.

2. Overview of Performing Arts Presenting

This course will explore current trends and best practices in the presenting industry. Topics will include the history and overview of the arts industry; the roles and responsibilities of presenters, agents, artist managers, and producers; the unique differences of presenting categories and organizations; a review of performing arts agencies, presenting associations, and regional & national booking conferences; and other helpful resources.

 3. Planning for Success (for profit) March 26, 2012

This course is an intensive review of the processes of idea conception, business modeling, types of business structure, financial feasibility, business viability, asset selection and acquisition, start-up costs, capital requirements, revenue sources, costs of sales, income and expense projections, economic and market assumptions, business planning, bank loans and other borrowings, vendor credit, insurances, management structures, and other topics pertinent to the establishment of for-profit business in arts administration.

 4. Negotiating Workshop (Apr. 24)

 Many folks in the arts think "negotiation" is a dirty word; it can conjure up images of used car salesmen, and often makes people feel uneasy. But the truth is that our profession and our everyday lives are filled with various negotiations on a day-to-day basis. And negotiations can be fun! Years of good research from places like the Harvard Negotiation Project tell us that there are methods for negotiation that you can learn and trust, and which reliably lead you to better outcomes and relationships. Learning these tools will help you approach negotiations more confidently and emerge more successfully. The course will include an introduction to theoretical concepts as well as hands-on skill building exercises (requires access to a cell phone or Skype). Learning outcomes will include a grasp of basic negotiation theory and some experience using a model which can be repeated in future negotiations.

 5. Marketing (Social Networking)
(May 22)

Are you mystified by social media? Do you know how to use sites like Facebook, Twitter, Tumblr, Pinterest, and Instagram to book artists and sell tickets? During this three-hour roundtable, marketing and technology expert Richard Read will walk you through key features of the major social networks and help you find ways to accomplish your many goals, right from your desktop. Among the topics to be discussed: setting a social media schedule, encouraging interaction with followers, selling tickets, and buying ads. We'll set aside time at the end of the session for plenty of Q&A to ensure that all participants' questions are addressed.   

 6.Curating a Series/ Building a Roster
(June 26)

 7. Budgeting & Financial Management
(July 24)

8. Finale: Time Management, Handicapped Access, Final Details, etc.
(August 28) 

PRESENTERS TRACK

1.      Law & the Arts

This course acquaints the student with the nature and scope of legal issues arising from the arts sector, highlighting the current issues within the music, theater, dance, visual arts and film industries. The course also summarizes some of the basic contractual relationships and intellectual property interests among arts industry players.

2. Overview of Performing Arts Presenting

This course will explore current trends and best practices in the presenting industry. Topics will include the history and overview of the arts industry; the roles and responsibilities of presenters, agents, artist managers, and producers; the unique differences of presenting categories and organizations; a review of performing arts agencies, presenting associations, and regional & national booking conferences; and other helpful resources.

 3. Planning for Success (Not for profit) March 27, 2012

Financial management is more than just accounting, budgeting, and reporting. It is a process of learning the extent of these skills that will be needed by the typical arts administrator, and of practicing the use of these concepts in the context of the actual workings of an arts organization. Accordingly, this session will progress from a brief introduction on the place of financial management in the daily life of the arts administrator- a defining of terms and locating them in the typical work life-- to a work-through of budgetary planning, cash flow planning, creating and evaluating financial statements, to understanding the key concepts behind working with an auditor and understanding the IRS form 990.

 4. Negotiating Workshop (Apr. 24)

 Many folks in the arts think "negotiation" is a dirty word; it can conjure up images of used car salesmen, and often makes people feel uneasy. But the truth is that our profession and our everyday lives are filled with various negotiations on a day-to-day basis. And negotiations can be fun! Years of good research from places like the Harvard Negotiation Project tell us that there are methods for negotiation that you can learn and trust, and which reliably lead you to better outcomes and relationships. Learning these tools will help you approach negotiations more confidently and emerge more successfully. The course will include an introduction to theoretical concepts as well as hands-on skill building exercises (requires access to a cell phone or Skype). Learning outcomes will include a grasp of basic negotiation theory and some experience using a model which can be repeated in future negotiations.

 5. Marketing (Social Networking)
(May 22)

 Are you mystified by social media? Do you know how to use sites like Facebook, Twitter, Tumblr, Pinterest, and Instagram to book artists and sell tickets? During this three-hour roundtable, marketing and technology expert Richard Read will walk you through key features of the major social networks and help you find ways to accomplish your many goals, right from your desktop. Among the topics to be discussed: setting a social media schedule, encouraging interaction with followers, selling tickets, and buying ads. We'll set aside time at the end of the session for plenty of Q&A to ensure that all participants' questions are addressed.

 6. Curating a Series/ Building a Roster
(June 26) 

 7. Budgeting & Financial Management
(July 24) 

8. Finale: Time Management, Handicapped Access, Final Details, etc.
(August 28)